We've been around the Internet a long time. How long? We were on it when we didn't even know what it was. We thought it was just some little connection for universities to use.
In that time we've seen a lot of things rise and fall, rise and fall, fall some more and rise again. We've seen many chat clients, message boards, and communications formats come up.Seeing them all has convinced us that there are certain patterns, certain behaviors that manifest themselves over and over again. With our wisdom and experience we have distilled these observations down to
Ten Commandments for Not Being a Jerk on the Internet.
These are in no particular order. Enjoy.
1)
Only use LOL if it's funnyThis goes for twitter postings, Facebook statuses, emails, anything. There is nothing inherently funny about it snowing, so why do we see postings like "It's snowing again LOL"? LOL means "laughing out loud". It does not mean "cheerful resignation in the face of things that we cannot control" (that's called "CRITFOTTWCC"). If you HAVE to use these acronyms, or some other way to make sure that no one else can possibly interpret anything you say without you having to make an effort (more on that later), please use them properly.
2) Don't be too pleased with yourself
Everyone loves their own writing. We'll admit that we sometimes read our own stuff and think that we're mighty clever. Just as often, though, we'll read something that we thought was clever and cringe. Everything you write has that potential, so treat it as such. Don't send a link to something you wrote, or tell someone a story in an email or on a board and frame it as "This is SO interesting!". Let them decide. Just tell the story the best that you can. If it is funny, or interesting, it will come out that way. The corollary to this: posts about the medium you are posting on are the equivalent of wearing the band's t-shirt to the concert.
3) A comma, a period, even a dash all go a long way to making a sentence readable
Take a second, read your twitter post /status update/text message/email back to yourself and take a small breath with every comma and a longer one with every period. If you find that you're losing your breath as you read it, break it down a little bit. We know it's only 140 characters (or a little longer if you're writing a Facebook status, or as long as you want in an email), but there's still room to clarify your point. If it's easier to make sense of what you're saying more people will read it and reply to it.
4) Consider your context
When you write something you know the whole story. Assume that effectively 99% of the people reading will not know anything about you or your story. If only a few people can fully appreciate it, it's an inside joke and you should just send it to them/post it to their feed. An inside joke can be something serious, but if only a few people understand your context the effect is the same: it becomes noise, and then the rest of your postings become noise also.
5) Don't use/overuse smileys
We at The Times have a mission statement: Smiley Free Since 1993. (Actually, it's more like 1995, but things that rhyme are true). We noticed that a reliance on smileys was making us lazy writers. Some people might not get a joke, or know that something is a joke, or that something is "ironical" but the onus is on you as the writer to think about what you're writing. Smileys were used because people maintained that you could not read things like tone and inflection online. You know where else you can't read things like tone and inflection? Shakespeare. He's done okay. If you are clear and communicate well, even in 140 characters your intent will be understood.
6) Realize that what you say WILL have unintended consequences
No matter how hard you try, someone will get offended or misread you at some point. For the love of everything, do not take the attitude that you're "keeping it real" or say something like "it's your fault that you took it the wrong way". You're giving yourself an excuse to be lazy and selfish. Yes, there are times that people will just get offended for the sake of being offended, but that doesn't give you license to be rude or ignorant. You have a few minutes before you have to hit send, read it over as if you were someone else. If it does offend someone, try to understand why it did to see if it's something you said or the way they took it, and sort it out.
7) Don't tell people to forward what you've said.
If what you've written is good, or informative, we'll do that. Please don't tell us to forward it or retweet it unless it's crucial. Otherwise we just feel like we're being used. (We also know that in the past we have asked people to do so, and have also realized what a selfish gesture this is. Don't expect to see it again).
8) Say something once, why say it again?
This ties into the second commandment. The way we see it, for example, you can post two notifications about a blog post: one in the morning and one at night to cover the market. After that, it's like you're trolling for bass: it's slow and boring and no one really cares anymore. It's good to have a theme, a vision, a voice, but don't tell us the same story over and over again.
9) A list or link doesn't tell me as much about you as you do.
Sharing information is fun, sharing links is fun, sharing quiz answers is fun also. But if we're following you, or friends with you, or talking to you, show some of you. Share an opinion on something from time to time, otherwise you're just another RSS feed to us. We follow and read people that we find interesting. People, not articles.
10) Don't be first
Elvis Costello said "I don't want to be first, I just want to last". It's tempting in this world to want to be the first to comment on something. But resist that temptation. If you're in a rush to say something before someone else does, that means that even you recognize that what you're going to say isn't that original. Let the dust settle a bit.
(There's a corollary that we'd like to propose and which we've already written about:
please stop using FAIL as a verb noun, (
ed note: We confused a verb and a noun We hate ourselves as much as you do right now). or as a catch-all for the things that you don't agree with.)
Like the Biblical Ten Commandments , the Ten Commandments of the Internet can be boiled down to two:
Think about what you're going to say and
Make it either useful or interesting.
The rest, as we say, is noise.